Growers Avenue. A kaleidoscope of colours in a magical streetscape.

Imagine seeing your flowers in a glorious display, spilling out over towers along an original, streetscape creation. We're assembling two 20-metre avenues consisting of 44 stands to showcase the best of Victoria's growers.

As visitors enter Growers Avenue, they're transported to a world where the buildings have literally come alive. It's a sensory treat - a chance to stroll through a wonderful mix of smells and sights as the mind tries to make sense of this invasion of flowers in an urban landscape.

The buildings will be assembled using recycled wooden apple crates, stacked on top of each other with flowers bursting out of all sides. It's a never-before-seen installation that will be the talk of the show.

Growers Avenue will be meticulously arranged and constructed by students from Swinburne Floral & Landscape Design in collaboration with Paul Hyland.